ENTREPRENEURIAL TRAINING FOR THE DIGITAL TRANSFORMATION OF THE ACCOUNTING FIRM If you: Have you already invested in marketing and did not achieve the expected results? Do you want to start the digital journey but do not know how? Are you tired of complaining about unfair competition and want to take an entrepreneurial attitude? Then this is the right program for you! CPA 2.0 Workshop: An extraordinary immersion program for the digital transformation of the accounting firm making it a high value business partner for your clients! “The main learning of CPA 2.0 Workshop was that segmentation is the way to succeed in business today, and the justifications presented in the course make perfect sense” – Renato Leão, marketing director of Previsa Assessoria Contábil e Empresarial, One of the largest accounting firms in Brazil. What results can you expect from the Workshop? First, a big difference in your mind set or your way of thinking in business. I can assure you that you will come out different, with the mental model aligned with global entrepreneurial thinking. The debates, the themes and the dynamics will lead you to think “out of the box”. You will also look at your company with another, much more strategic and objective look. You will understand the dynamics of the market and how you can make the most of the opportunities. Undoubtedly, you will understand high-level marketing strategies to get out of the price competition. You will learn sales techniques used by large global corporations. Finally, one of the fundamental pillars for companies that stand out in their markets: excellence in customer service, principles, “sense of purpose”, motivation and employee engagement, by applying techniques globally recognized by companies like Disney. Global methodologies for management, innovation, marketing and sales The adopted methodology was specially compiled from the best global practices of strategic planning, marketing and consultative sales. It integrates concepts such as SWOT, Business Model Generation (Canvas), Thinking Design, Balanced Scorecard (BSC), Customer Relationship Management (CRM), Net Promoter Score (NPS), Solution Selling, SPIN Selling and Inbound Marketing. The course is fully customized to the accounting services market with the explanation of advanced concepts, examples, studies, and practical application of these concepts using activities that will allow you to exercise and learn all of the subjects. During the course there is a huge interaction between the participants, a rich exchange of experiences and a priceless networking. Working with your office’s leadership team will be excellent. The results will be surprising. I guarantee that it will take the management to an extraordinary level. Roadmap to High Value Business Partner In the morning of the first day, you will conduct a business diagnosis...
PREPARE SUAS MALAS PARA ORLANDO/USA: 26 a 31 DE MAIO DE 2016
Descubra como o inventor do Mickey Mouse criou uma das 10 mais valiosas marcas do mundo, segundo a revista Forbes: Disney
Você gostaria de transformar seu escritório contábil em uma empresa inovadora e próspera?
Participando deste Workshop você irá aprender como se tornar um empreendedor e inovar o modelo de negócios da sua empresa, aumentando suas receitas, reduzindo seus custos e valorizando seus serviços.