MARKET SEGMENTATION VARIABLES AND WHAT THEY REPRESENT FOR THE ACCOUNTING SERVICE.
As in any area, accounting firms have found themselves in a very competitive arena to capture and keep their clients close. Many offices fail to filter or group their clients according to their differences and similarities, while other offices barely know how to put this project into action, bringing implications, such as mistaken investment in users who add little to the organization’s progress and revenue. The market segmentation is a simple Marketing strategy,
