As in any area, accounting firms have found themselves in a very competitive arena to capture and keep their clients close. Many offices fail to filter or group their clients according to their differences and similarities, while other offices barely know how to put this project into action, bringing implications, such as mistaken investment in users who add little to the organization’s progress and revenue. The market segmentation is a simple Marketing strategy,
Como contadores e profissionais da área tributária têm ajudado seus clientes de pequenas empresas a lidar com as consequências econômicas da pandemia COVID-19?
In general, the Brazilian economy has been changing sharply in the last years; the new digital contexts and the changings in the consumer’s profile make the companies face new contexts to perform their work and […]
As empresas de contabilidade devem considerar a terceirização de tarefas básicas para reduzir os custos operacionais e se concentrar em atividades de alto valor. Entenda esta e outras tendências globais do setor….
by Roberto Dias Duarte In the accounting services market, the entrepreneur should, among other things, leverage himself and execute the business process; engage in the development of a differentiated, competent and innovative team; plan and […]
Would you like to be a member of a company that provides accounting solutions with annual revenues of $ 100 million per year? Who wouldn’t like it, right? But, is that possible?
What is the message your brand conveys to your clients? A high value brand is concerned with every detail of communication, in every point of contact with the client. Learn more about branding for accounting firms.